Life is riddled with questions.

Why am I hangry? Is work-life balance real? Can stress damage my brain?

Well+Being is the new personal health section from The Washington Post. Above all, it provides much-needed clarity in a sea of uncertainty, with articles from trusted neuroscientists, psychologists, and doctors.
To launch it, Koto worked with The Washington Post to craft Subtract the Noise. Specifically, the campaign celebrates Well+Being as a literal white space amongst an overstimulating swell of reader-submitted questions and feelings.

Ultimately, we launched the campaign with a series of billboards in Times Square. Even in the epicenter of sensory overload, there is still a place to step out of the noise. As a result, readers can get a bit of relief—and a few answers.

Studio: Koto
Client: The Washington Post
Role: Creative Director

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