Arthur Foliard
Arthur Foliard
HAY Sonos One speakers in five colors arranged on a table, campaign identity by Koto

Sonos x Hay
As part of a year-long collaboration with Sonos, we helped launch their latest partnership with Danish furniture brand Hay. Specifically, our goal was to communicate the creative benefits of this collaboration in a compelling, distinctive way.

Green HAY Sonos One speaker on a shelf against a green wall
Pale yellow HAY Sonos One speaker among stacks of colorful books and trays
Light grey HAY Sonos One speaker on a white shelf above a row of books
Sonos website page reading “Sound and home reimagined”, showing the HAY speakers on a red shelf

Designed for the future
Along the way, the work included packaging design, campaign executions, a custom colour palette, and a social media takeover. Beyond the launch, we also explored future Limited Edition Collections, showing how the brand could flex with new partners.

Shop window poster with a pale yellow speaker and the line “Sound and Home reimagined”
HAY mobile site on a phone showing the HAY Sonos One Limited Edition Collection, on a yellow background
Pink HAY Sonos One speaker beside a stack of pink plates
Cardboard packaging boxes for the HAY Sonos One, each with a color panel, on dark green
Phone showing an Instagram post of the HAY Sonos One speakers on a red shelf, on a yellow background
Red steel shelving unit displaying HAY Sonos One speakers and boxes in a store
Sonos x HAY retail display in a store, with seating and wall graphics
Red sandwich board outside a store reading “Sound and home reimagined”
Sonos store entrance with green door posters reading “Sound and Home” for the HAY x Sonos limited edition collection
HAY website page showing the five Sonos One colors beside a black-and-white portrait, on pink
Sonos logo locked up with a partner logo in white on red, from the exploration of future Limited Edition collections
Phone showing the Sonos mobile site reading “Sound and home design reimagined”, on a pink background

Retail photography provided by Work Order
Packaging photography provided by Hay

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HAY Sonos One speakers in five colors arranged on a table, campaign identity by Koto

Sonos x Hay
As part of a year-long collaboration with Sonos, we helped launch their latest partnership with Danish furniture brand Hay. Specifically, our goal was to communicate the creative benefits of this collaboration in a compelling, distinctive way.

Pale yellow HAY Sonos One speaker among stacks of colorful books and trays
Green HAY Sonos One speaker on a shelf against a green wall
Light grey HAY Sonos One speaker on a white shelf above a row of books
Sonos website page reading “Sound and home reimagined”, showing the HAY speakers on a red shelf

Designed for the future
Along the way, the work included packaging design, campaign executions, a custom colour palette, and a social media takeover. Beyond the launch, we also explored future Limited Edition Collections, showing how the brand could flex with new partners.

Shop window poster with a pale yellow speaker and the line “Sound and Home reimagined”
HAY mobile site on a phone showing the HAY Sonos One Limited Edition Collection, on a yellow background
Pink HAY Sonos One speaker beside a stack of pink plates
Cardboard packaging boxes for the HAY Sonos One, each with a color panel, on dark green
Phone showing an Instagram post of the HAY Sonos One speakers on a red shelf, on a yellow background
Red steel shelving unit displaying HAY Sonos One speakers and boxes in a store
Sonos x HAY retail display in a store, with seating and wall graphics
Red sandwich board outside a store reading “Sound and home reimagined”
Sonos store entrance with green door posters reading “Sound and Home” for the HAY x Sonos limited edition collection
HAY website page showing the five Sonos One colors beside a black-and-white portrait, on pink
Sonos logo locked up with a partner logo in white on red, from the exploration of future Limited Edition collections
Phone showing the Sonos mobile site reading “Sound and home design reimagined”, on a pink background

Retail photography provided by Work Order
Packaging photography provided by Hay

↑

MORE WORK

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Arthur Foliard