Thank you
A special shout out to Jess, Cornell, Brian, Cody, Cass, Namika, Runi, Taylor, Shasta, Omar, Pavitra, Jacob, Conor, and the entire Brand Marketing and Central Design teams at Lyft.

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Your Lyft is arriving

Lyft is a company that needs little by way of introduction. Since the brand launched, Lyft has championed rebelliousness and delight, offering an energetic alternative to the drab universe of rideshare. Just over a decade later, Lyft was eager to reimagine their brand for a new chapter of their business: more mature, and refocused around their newly formed brand strategy. We worked with cross-functional teams across creative, product, and marketing to craft a new creative platform and brand identity system built to reflect Lyft’s unwavering commitment to creating moments of meaningful connection.

Thank you
A special shout out to Jess, Cornell, Brian, Cody, Cass, Namika, Runi, Taylor, Shasta, Omar, Pavitra, Jacob, Conor, and the entire Brand Marketing and Central Design teams at Lyft.

MORE WORK